What is Willow's Social Health score, how does it help you, and how does it work?
What is the Social Health score?
What is the Social Health score?
At Willow, we believe that your success on social media depends on 6 key factors:
- Content Mix
- Consistency
- Engagement
- Personality
- Providing Value
- Involving employees
Learn more about these 6 key factors in our e-book: Win on Social Media.
The Social Health score in Willow tells you how well you're doing on three of these factors.
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Consistency
Posting regularly and stay on-message week-in and week-out. -
Content Mix
Posting a balanced variety of content types so your audience stays interested. -
Involving employees
Ensuring that employees engage with and share your content, and post regularly on their own socials.
How does it help you?
As a business or a personal brand on social media, it is easy to end up chasing likes and followers. You can buy likes and you can buy followers but that doesn't solve the underlying issue.
The Social Health score ensures that you focus on the more important things first. These metrics help you build a more sustainable social media presence by putting a strong process in place.
Good results, such as likes, followers, and reach, are then just a conclusion of sticking to a good process.
How can you get a good Social Health score?
How to score high on Consistency?
✅ Post ahead
✅ Post regularly on each connected channel
How to score high on Content Mix?
✅ Post more categories
✅ Ensure a good balance between the different categories
✅ Make sure to pick the right category when you post
How to score high on Employee Engagement?
✅ Make sure employees post regularly (at least once a month)
Note: Employee Engagement score is only available if you have employees connected to your Willow account. Here's how to add them to your Willow account.