How the link shortener works + Track your clicks
Why does Willow shorten your link?
Long URLs take up a lot of space in your social media post and make it look too crowded.
That's why every time you type a link into the Willow Post Composer, it automatically shortens into a cnto.io link.
If you want to keep the full link in the social media post, you can hover over the shortened link and click Unshorten.
It doesn't stop there. For every shortened link that you post through Willow, your Willow feed shows you how many people clicked on it.
Wait we're not done. Every time you post the shortened link through Willow, your Call-to-Action pop-up shows on that website (if it supports it).