Analytics Terminology
An explanation of the terminology used in our analytics page.
Impressions
Impressions are the total number of times your post has been viewed. The calculation can vary between platforms, but it generally reflects how many times your post has appeared in a feed.
It's important to note that impressions are different from reach. Reach refers to the number of users who have seen your post, while impressions represent the total number of views. For example, if one user sees your post 1,000 times, you would have 1,000 impressions.
Engagement
Engagement encompasses all the interactions your post receives, including likes, comments, clicks, and shares. This comprehensive metric serves as a valuable indicator of how effective your posts are in engaging your audience. For a more in-depth understanding of each of these metrics, you can find detailed explanations further down in this article.
Audience
Your audience is determined by the number of followers you have accumulated on each platform. This information is available for Facebook pages, Instagram pages, X accounts, and LinkedIn company pages.
Likes
Likes are essentially the number of reactions your post has received. This metric is measured consistently across all platforms.
Comments
Similarly to likes, this data is easy to grasp. It simply indicates the number of comments that your post has garnered.
Clicks
Clicks shows the number of unique clicks on your content, attached links, company name, or logo by a unique signed in member. This doesn't include interactions, such as reposts, reactions, and comments.